Latest News · RESEARCH
Georgia Public Service Commission
Read about our program in DeKalb County that helped drive Alicia Johnson’s and Peter Hubbard’s victories. Georgia held a statewide special election in November 4th 2025 for two seats on the Public Service Commission, which had been held exclusively by Republicans. New Engagement used these elections as a unique mobilization and persuasion opportunity, as data […]
Latest News · RESEARCH
What Political News Engagement Tells Us About Donald Trump’s Victory
Donald Trump won the 2024 election over Kamala Harris, and now analysts are searching for answers. There’s no shortage of takes — some probably right, some definitely wrong, and plenty from people just using the results to confirm their own priors. For us, one factor was difficult to ignore: how closely voters paid attention to […]
RESEARCH
Voting May Be Habit-Forming
Voting May Be Habit-Forming: Evidence from a Randomized Field Experiment Habit is a frequently mentioned but understudied cause of political action. This article provides the first direct test of the hypothesis that casting a ballot in one election increases one’s propensity to go to the polls in the future. A field experiment involving 25,200 registered […]
RESEARCH
Scaling Relational Organizing on Jon Ossoff’s Campaign for U.S. Senate: Analysis of Program Impact and Key Takeaways
For the 2021 Georgia Senate runoffs, the Jon Ossoff for U.S. Senate campaign (JO4S) built a relational network of more than 160,000 voters. Over 5,200 relational canvassers – both paid and volunteer – participated in the campaign’s relational organizing programs, adding voters to their networks on the Reach app. This analysis describes the reach of […]
RESEARCH
Relational Organizing: Things to Consider as You’re Getting Started
In 2016, the largest get-out-the-vote effects resulted from relational voter turnout programs, in which volunteers attempted to mobilize their friends and family—as opposed to voters they did not know. But relational organizing programs come with myriad practical challenges (e.g., scaling) you should consider while getting started.